Challenges of digital innovations : a set-top box based approach

The chapter analyses the challenges of digital technology for television audience measurement systems. First, the current state of audience measurement in Belgium is described. In the Belgian case, the traditional television audience measurement system is contested by small broadcasters and challenged by the opportunities that the emergence of digital television and, more specifically, the widespread diffusion of set-top boxes provide. Second, three major challenges for traditional measurement techniques are analysed. This section deals with people’s changing viewing habits, for example on-demand and time-shifted viewing, the provision of more accurate data by set-top boxes, and the increasing interests of platform operators acting as gatekeepers to access to this data. In the final section, conclusions are made

Broadband for culture, a culture for broadband?

The augmentation of cultural participation in Flanders is one of the major cornerstones of the current cultural policy. Digital technologies offer a wide range of opportunities to achieve this goal, as the internet is often seen as a way to augment the number of visitors for arts centres. However, the availability of digital information technologies and the willingness to adopt these new ways of processing cultural material, is a prerequisite for this (r)evolution. This article is based on data collected in three surveys, one for each of the cultural actors; cultural organisations such as museums, arts centres etc, individual artists and art lovers in Flanders. Despite that most artists and cultural organizations are sufficiently equipped with up-to-date technological infrastructure, most websites lack true interactivity with a strong one-to-one relationship between audience, artists and cultural institutions. We therefore conclude that, although there are plenty of broadband connections and other digital tools available to the Flemish art scene, artists and cultural organisations lack a mind-set (or culture) to truly embrace and benefit from the potential of the current digital technologies